What can we do for your business..

As a business tool the internet offers tremendous revenue potential but realising its opportunities can be elusive. WSI has the experience and proven marketing systems in place to help you reach your business goals. We call the system the ABC’s of Internet marketing.

A – Affordable Web Solutions

 The first step is to establish your online presence. WSI has developed a wide range of functional building blocks that are ready to be deployed on your new website. This means you only pay for the features you need and not for a “one-size-fits-all” solution.

The design of your website will be bespoke to your business needs however there are some fundamental principles of website design that we believe will

strongly impact on the success of your site when launched:

• Search Engine Friendly Design

• Design for Conversion

Having a site that looks a million dollars will not meet your business objectives unless it can be found on the major search engines such as Google & Yahoo! and visitors are able to perform the desired action easily and intuitively (e.g buying a product). WSI will ensure good search engine optimization features are included in your website and ensure the site is designed to meet all the needs of your target audience along the conversion funnel.

B – Build Targeted Traffic

Once you’ve established a presence online WSI will drive targeted traffic to your site

from the major search engines. Initially this can be done through paid search marketing which will start to bring traffic to your site as soon as it is launched. From these campaigns we can build a picture of how people are finding and using the site and complete the search engine optimization process though modification of the site content.

C – Convert More Customers

The conversion rate of your website (the percentage of people who make a purchase or complete whatever objective you have defined), is really the most important statistic when it come to measuring the success of your site because it’s how you measure your Return on Investment (ROI).
Once your site goes live we continuously monitor the performance of your site and make improvements to maximize your ROI.