What is Search Engine Optimisation?
Search Engine Optimisation is all about developing your web site so that it is prominently displayed by Internet search engines i.e. Google, Yahoo & MSN for specific words or phrases applicable to your business.
It also includes a campaign of building links from high quality, relevant sites, directories & social networking communities to some of your web pages. These links are seen as votes for your site by the search engines and will help to ensure your site is served up near the top of search results.
Can you afford to Ignore SEO?
Over 65% of internet users depend on search engines to find the products and services they require. The total number of searches made in any given month within the UK is over 700 million and is growing at a rate of approximately 1% per month 1.
If you are to capitalise on the searches made for your products and services then it’s essential your site is displayed prominently in amongst your competitors.
1 Source from Neilson Online, Aug 2006
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WSI's SEO Strategy
There are a number of techniques that WSI can employ to promote your website and our approach will be tailored to your exact requirements. However, to begin with WSI will analyse your existing web site by running a WebScanTM Report.
This consists of a sequence of around 3,000 tests that will allow us to create an accurate picture of where your website is positioned against other businesses within your industry on the web. Analysis of this report will determine the actions required to ensure your website meets your business objectives. These may include:
· Changes to your website to ensure it is deep crawled by search engines
· Optimisation of existing pages for specific keywords / phrases. WSI will conduct keyword research to establish the most suitable for your business
· Addition of individually optimised pages to your web site
· Building inbound links to your web site from relevant and high ranking sites
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Free Competitive Report
WSI is offering a free WebScanTM Report that can help you to fully understand your current ranking within the major search engines and what you can do to improve your position.
The report allows us to create an accurate picture of where your website is positioned against other businesses within your industry on the Web including:
· Your business’ current ranking in the top search engines as compared to your competitors’
· A high level review of key elements on your site that may be hindering your business’ ability to attract and convert visitors into customers
· Recommendations on what you can do to improve your competitiveness on the Internet
WSI will prepare your WebScan Report and present the findings to you at your place of business at a time that’s convenient for you. There is no cost or obligation on your part for the WebScan.
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