Website Design to Meet Business Objectives
First and foremost your website is a marketing tool that is being created or modified to meet specific business objectives. WSI will spend time with you to ensure these are clearly defined and translate them into measurable goals for your website. While it may sound an obvious and perhaps simplistic task this is the most important phase as a clear focus for the project will drive all future design decisions.
Who is Your Online Audience?
Understanding the segments of your online audience is the next step. This will help to shape the look and feel of your website and define the content that needs to be included.
Design for Conversion
Making sure your target audience perform the desired action is key to ensuring the success of your website. All the information each visitor requires along the conversion funnel must be presented in a clear & concise manner.
Intuitive navigation of your site is also important. The process from visiting your site to taking the desired action (eg ording a product) must be made as simple and easy to understand as possible. WSI will help you view your site from your visitors perspective.
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Making Your Visitors Stick Around
The graphical design and images included in your website will also play an important role in its success. Evidence suggests that you have approximately 3-4 seconds to grab the attention of a visitor before they hit the back button. Good graphical design and images along with eye catching headlines are key to making sure visitors stay long enough to progress through your site. WSI will develop the design of your site and provide a concept draft for your agreement prior progressing to the production phase.
Search Engine Friendly Design
An integral part of the design of your website is to ensure that good search engine optimization practices are embedded from the start. If your site is constructed poorly then it becomes very difficult to achieve a high ranking with the major search engines such as Google and Yahoo!. With over 65% of people depending on these engines to find the products and services they require this is an important part of the design process.
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How Long will it Take?
In recent years WSI has invested heavily in Modular Development TechnologyTM. After extensive market research WSI identified and developed a library of functional modules ready to be implemented as required. This significantly reduces the lead time you can expect to have your new site up and running.
Will I be Able to Develop My Site as I Grow my Business?
The modular technology that WSI employs means that additional functionality can be added to your website quite easily.
Will I be Able to Edit My Website?
All WSI websites are delivered with a simple to use editor that will allow you to update the content of your website as and when you want. However some of our clients prefer not to get involved with maintenance of their site. If you would not feel comfortable updating your site then WSI can provide this service.
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